Press Release: Tencent and EA Bring The Sims Social to China

in Press Releases, Sims 3 News, The Sims Social

Looks like China’s about to learn how to properly waste a lot of time.

BEIJING–(BUSINESS WIRE)–The universally popular life simulation franchise, The Sims™, is coming to China’s leading social network, Tencent Open Platform. The Sims Social™ is in development at Playfish™ in Beijing, a studio of Electronic Arts Inc. (NASDAQ:EA), and will be available to Chinese players on Tencent’s social gaming network QZone. The Chinese name of the game is Mo Ni Shi Guang.

The new offering from EA and Tencent now brings the fun and humor of playing with life and interacting with friends to Chinese players. Mo Ni Shi Guang combines the best of The Sims gameplay from its creators at The Sims Studio with innovative social gaming features developed by Playfish for Tencent’s social game platform. Mo Ni Shi Guang expands the award winning Sims universe to China, and leverages the techniques and service resources from Tencent’s open platform to localize the game both in its art and game design.

The Tencent Open Platform is capable of providing high quality products and services to its users, and has now become China’s leading open platform. With Mo Ni Shi Guang, Tencent Open Platform is set to provide a greater experience to users. Closed Beta testing of The Sims Social is underway, and Open Beta is expected to begin in the coming months.

The Sims franchise is the groundbreaking game series that allows players to create and live a virtual, simulated life. The series has become a global gaming and cultural phenomenon, with more than 150 million units sold across 20 languages and 60 countries. The Sims Social, a browser-based game, launched on Facebook® in August 2011 and saw 50 million monthly active users in its first month. In The Sims Social, players can not only enjoy the fun of building a home and a life, but are also able to play with friends and play with life.

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