Mad Catz To Produce PC and Video Game Accessories Based On ‘The Sims’ Franchise

in Press Releases, Sims 3 News

Mad Catz® Interactive, Inc. (“Mad Catz” or “the Company”) (AMEX/TSX: MCZ), a leading third-party interactive entertainment accessory provider, and Electronic Arts Inc. (NASDAQ: ERTS), a leading global interactive entertainment software company, announced today an agreement to produce branded PC and console videogame accessories based on ‘The Sims™’ franchise.  The agreement grants Mad Catz non-exclusive rights to produce and market a wide range of videogame accessories for PC, Microsoft® Xbox 360® video game and entertainment system, Sony® PlayStation® 3 computer entertainment system, Wii™, Nintendo DS™ and Nintendo 3DS™ systems.

Commenting on the agreement, Darren Richardson, President and Chief Executive Officer of Mad Catz, “We are excited to work with EA and one of the most popular gaming franchises of all time. The Sims is a new and exciting opportunity for Mad Catz to reach a wider audience that includes both casual and enthusiast gamers. Our agreement with EA is part of our long-term strategy of working with the premium gaming brands and deliver innovative consumer focused accessories.”

“We are delighted to be working with Mad Catz to further broaden the appeal of The Sims franchise through the introduction of specialty PC and console accessories,” said Patrick O’Brien, Vice Presidentof Electronic Arts.  “Mad Catz has a long history of working with game publishers to deliver unique products, and we believe that together we can introduce a range of accessories that appeal to players of The Sims series.”

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